DESCRIPTION
Some of the biggest questions executive leaders are asking agile coaches, consultants, contractors and even Scrum Masters are:
- What do you actually do?
- What difference are you making? What is your value?
- How do I measure your impact?
- Why do I need coaching?
- Do I really need your role in my organization?
Challenging questions to answer, right?
The premise of this talk is that most agile coaches and practitioners need to prepare to answer them. Many struggle to communicate their values without appearing self-centered or braggadocios.
This workshop will explore how to navigate these value-based questions effectively. We’ll begin with the client entry process and discuss keys for setting up win-win coaching agreements and managing expectations.
Next, we’ll explore various approaches for measuring agile coaches’ value and impact. While there is no singular metric, you’ll be exposed to many successful approaches.
Finally, we’ll talk about the importance of brand building and not being shy or reticent about talking about yourself, which is a problem for so many coaches and practitioners.
PRESENTER
Bob Galen is an Agile Practitioner, Trainer & Coach based in Cary, NC. In this role he helps guide companies and teams in their pragmatic adoption and organizational shift towards agile ways of working. Bob has been doing that since the late 1990s, so he’s deeply experienced. He is the Director of Agile Practice at Zenergy Technologies, a leading business agility transformation company. Bob is also President and Head Coach at Agile Moose, a boutique agile consulting firm.
He is a Scrum Alliance Certified Enterprise Coach Emeritus (CECem), an iCAgile authorized trainer, and an active member of the Agile Alliance.
He’s published four agile-centric books: Agile Reflections in 2012, The Three Pillars of Agile Quality and Testing in 2015, Scrum Product Ownership, 3’rd Edition in 2019, and Extraordinarily Badass Agile Coaching in 2022. He’s also a prolific writer & blogger on Substack and podcaster (at www.meta-cast.com).