Certified Innovation Game® for Customer Understanding: 2-Day Course
When: January 21 & 22, 2014 from 9 to 5PM
Where: Hilton Garden Inn, Waltham, MA. (Directions)
Join us on January 21 & 22 for our Innovation Games® Certification Course, “Innovation Games® for Customer Understanding,” in Waltham MA. Completion of the course designates you as a Innovation Games Certified Collaboration Architect (CCA), Orange Belt Level.
AM coffee and your lunch is included.
Innovation Games Certification Course
Long before gamification, gamestorming and serious games became the latest buzz words, Luke Hohmann and his team were using a variety of serious games, Innovation Games®, to help companies like SAP, Qualcomm, Cisco, Reed Elsevier and Yahoo! build breakthrough products & services. These games (originally outlined in Luke’s groundbreaking book, Innovation Games: Creating Breakthrough Products through Collaborative Play) enable you to work directly with your customers, eliciting unique insight into what they truly want from your product or service.
This two-day certification course will teach you how to use a variety of games with your customers to:
- Uncover unspoken needs & breakthrough opportunities
- Understand where your offerings fit into your customers’ operations
- Clarify exactly how & when customers will use your product or service
- Deliver the right new features & make better strategy decisions
- Increase empathy for the customers’ experience within your organization
- Improve the effectiveness of the sales & service organizations
- Identify your most effective marketing messages and sellable features
- Discover what customers don’t like about your offerings
The course covers both in-person and online games, including our online sales enablement game Knowsy, and includes sections on facilitation and presentation skills.
- Discussion of Innovation Games® and market research
- High-level planning, playing and post-processing of Innovation Games
- Detailed planning, playing and post-processing the results of several case studies that enable participants to experience all phases of Innovation Games
- Review and shared discussion; helping participants plan their adoption of these techniques
- Facilitation and presentation skills
Who should attend?
- Product Managers/Directors
- Portfolio/Product Management Professionals
- Marketing Professionals
- Market Research Professionals
- Software Engineers/Developers/Architects
- Executive Management
- Agile Coaches/Team Leads
Theory of Instruction
The course is guided by a “learning by doing” model of education:
- What participants will know after taking the class.
- What participants will do during the seminar to reinforce key concepts.
- What participants will have after the seminar to promote further practice and study.
Our unique “learn-by-doing” model of instruction, along with Innovation Games Qualified Instructors’ wealth of practical, hands-on experience across multiple industries and domains, ensures that you will be able to put what you learn to work as soon as you return to the office.
All of our courses offer these benefits:
- Small class sizes = personalized attention
- Qualified instructors who are industry-leading experts, with real-world experience
- Hands-on, on-your-feet interactive learning
- LOTS of stickers. (We mean it)
- Open, active discussion and feedback to help spark your creative spirit
- Networking lunches with tasty grub
- Training credits to equivalent to Yellow or Orange Belt Certification
Although not strictly required, it is helpful if participants read the book Innovation Games®: Creating Breakthrough Products Through Collaborative Play before the course.
- Course Presentation
- A variety of handouts used to stimulate thinking and apply the materials
- Case studies
The results from the Prune the Product Tree exercise
Pricing & Payment
Course pricing for the two-day course is as follows:
$895 until January 3
$1195 after January 3
For information on our cancellation policy please visit the registration link.
Jason Tanner is the president of Enthiosys, an agile product management consulting firm, and an Innovation Games Qualified Instructor. He joined Enthiosys in 2008 and has 18+ years of professional experience with software companies, a telecommunications company and the Marine Corps. His expertise spans agile software product management, product marketing, business planning, partner management, project management and leadership. Jason is an active member of the Agile User Group in Research Triangle Park, the Triangle Product Management Association in Raleigh, NC, and the North Carolina Council for Entrepreneurial Development. He holds a BS degree in mechanical and aeronautical engineering from Cornell University and a MBA with a concentration in entrepreneurship from Duke University.