How to Become a Sponsor of Agile Boston

Sponsorship of our meetings gets your organization exposure in front of our members.

Agile Boston members are keenly interested in agile practices and are busy actually implementing Scrum and agile in the workplace.

A high percentage of the members have real decision-making authority in their IT organizations.

Typical meeting attendance is in the range of 80 to 100 members.

A representative from sponsor Rally Software, addressing a meeting.

Scrum and agile is beginning to cross over, and penetrate into non-IT projects and business decision-making. Scrum and agile are in fact emerging as highly effective management methods.

If you want to get in front of this audience, you can get involved immediately by taking up the role of Sponsor.


1. Home Page Ad Banner. We provide direct home page position of your banner image and web page link. NOTE: The Agile Boston web is visited by over 2200 unique visitors per month, and this number is growing. You get immediate exposure as members visit the site for meeting details and logistics each month.

2. Direct Exposure at every Meeting. Only sponsors are authorized to display collateral at our meetings. Our average meeting is 70+ attending and we peak at about 145 which is the max that the room can hold. We provide you with a brief opportunity to explain your brand in front of the entire room at each meeting. During this time your logo is prominently displayed as the backdrop to your message.

3. Periodic Meeting’s FEATURED Sponsor. As an annual Sponsor, you get exposed to the membership at each and every meeting. We also provide you with the opportunity to make a small presentation at ONE meeting. This format is 5 minutes with 20 slides that each last 15 seconds each. Ignite is a very focused and compact format that allows you cram an enormous amount of content in your 5-minute talk. The Ignite format is required for delivering your 5 minutes as a Featured Sponsor of that meeting. Call to schedule.

4. SEO Link with your banner. The Agile Boston site has excellent Google ‘page rank’. This is a measure of web authority which Google assigns to a web site. We work with you to make sure the link from Agile Boston to your site results in SEO (search engine optimization) equity. This means the link actually moves you UP in Google’s search results. This helps you get found when anyone searches on phrases you intend to get found on via Google. NOTE: If your sponsorship expires, your banner is deleted and the other sponsors move up.

5. Email exposure. We send out least 3 emails a month in the form of meeting reminders etc. We include mention of your company, resulting in more recognition of your brand in the Boston community.

6. Dedicated, Exclusive, BRANDED marketing email. We send ONE email that announces one of your campaigns each year. We send it with other user-group news so it does look too commercial of sales-oriented. NOTE: We need at least 6 weeks notice to plan and execute this for you.

7. First notice of sponsorship opportunities for our larger events. We run larger events like:

We notify the current sponsors in ranked order, according to longevity of support. (Sponsors appear on the home page in ranked order.) This means that the sponsors with us the longest on a CONTINUOUS basis are notified FIRST about the opportunity to sponsor these events.

The crowd of 240++ at GIVE THANKS FOR SCRUM 11/25/2010

These larger events are always limited to “N” sponsors where N depends on the event. That means that when you sponsor one of these larger events you obtain a semi-exclusive marketing opportunity that leverages your investment of time and money.


We require an annual sponsorship that starts in January. if you come in during the year we pro-rate your cost and you re-up for a full year in January. Call for pricing.

Ground Rules

1. Banner ads are positioned according to current sponsor rank. Your banner is appended to the list of current sponsors. As old sponsors choose not to renew, they lose their place, and you move up.

2. You do not have exclusivity in your business domain area. For example, several Scrum trainers may choose to sponsor Agile Boston. We accomodate them. If you are willing to pay a premium to be the exclusive sponsor in a given business domain, contact us (below) to explore that in more detail.


Logo size: Please provide a logo that is 214 X 104 pixels in size, JPG format.

For emails: We send ONE email with just your marketing message and no other messaging from us or other sponsors. To enable this, you send us a WORD doc and we paste that into the email we send as HTML. To prepare, you format your message in WORD 2000 format and paste it into a FireFox email and send it to yourself… to be sure of how it looks. When you are satisfied with how it looks, you send the DOC to us with the date-of-send details, and we mail it for you.

Contact Us to discuss Agile Boston sponsorship opportunities.